Grassroots participation in sports has grown exponentially in the last decade, evolving into a multi-billion dollar industry with extensive cross over into mainstream fashion and modern day pop culture.  Today’s fashion conscious customers desire not only to have specific uniforms and equipment but also want branded gear recognizable as much for its name as its design.

Unfortunately, larger companies deal almost exclusively with multi-million dollar, end user suppliers of sporting goods and tend not to serve smaller grassroots sports organizations.  As such, a large section of the consumer market remains underserved.  This is where Moreno comes in.

Moreno fills the void by directly targeting rep clubs and adult/youth leagues – allowing us to create and build brand awareness from the bottom up.